DIGITAL COMPETENCIES OF PERSONNEL AS A FACTOR OF ORGANIZATIONAL FLEXIBILITY AND ADAPTABILITY OF THE ENTERPRISE

Abstract

The article examines the role of digital competencies of personnel as a key factor in ensuring organizational flexibility and adaptability of enterprises under conditions of environmental turbulence, digital transformation, and crisis instability. The study is based on the premise that modern enterprises face a significant gap between the growing demand for digital skills and the actual level of their development among employees, which limits the effective use of human capital and slows down transformation processes.

The purpose of the research is to substantiate the theoretical and methodological foundations for the formation and development of digital competencies of personnel as a driver of organizational flexibility and adaptability. The paper clarifies the essence of digital competencies, emphasizing their integrated nature, which combines technical skills with soft skills and meta-competencies such as adaptability, creativity, critical thinking, and the ability to learn continuously. It is argued that such a synergistic combination enables employees to respond effectively to dynamic changes and uncertainty.

The study systematizes modern methods and tools for managing personnel competencies, including digital skills assessment frameworks, HRM and LMS platforms, analytics and monitoring tools, strategic competency management instruments, AI-based solutions, and knowledge management systems. Their comprehensive application allows enterprises to identify skill gaps, design personalized learning trajectories, and enhance decision-making processes.

A model of systematic identification of digital competency needs and organization of personnel training is proposed, which ensures consistency and continuity in skills development. In addition, key performance indicators (KPIs) for assessing the effectiveness of digital competency development are defined, including digital literacy level, employee engagement, productivity growth, and speed of adaptation to new technologies.

The findings highlight that overcoming resistance to change through effective change management practices, leadership development, and the formation of a learning-oriented organizational culture is a critical prerequisite for successful digital transformation. It is concluded that the development of digital competencies significantly enhances the flexibility, adaptability, and resilience of enterprises, enabling them to maintain competitiveness and achieve sustainable development in conditions of uncertainty.

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