THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN THE BEAUTY INDUSTRY IN THE UNITED STATES

Abstract

The practical implementation of the concept of corporate social responsibility in the beauty industry in the United States is based on the joint efforts and initiatives of major manufacturers in the industry to promote ethical business practices and eliminate negative social and environmental impacts. The purpose of this article was to study the practice of corporate social responsibility in the United States. The results show that the American experience of implementing corporate social responsibility combines three main aspects. First, institutions have been created at the state level to promote social and environmental initiatives among enterprises. The US Personal Care Products Council (the Council) is one of the most influential associations in the country's cosmetics industry. The institution brings together the efforts and activities of manufacturing companies to put the concept of corporate social responsibility into practice. The Council's initiatives include developing measures to promote socially responsible, ethical, and transparent business practices. The Council's social impact on society is achieved by combining the efforts of cosmetics manufacturers aimed at developing brands, products, and platforms. Secondly, cosmetics manufacturers are actively implementing corporate social responsibility practices. Thirdly, the US has developed federal legislation to protect consumer rights, which is mandatory for manufacturers in terms of product safety compliance. However, federal laws do not impose direct obligations on manufacturers to develop and implement corporate social responsibility strategies. Legislative reforms have tightened requirements for cosmetic manufacturers in terms of safety and consumer protection. The changes will have a positive impact on the market and the beauty industry in the United States. In 2022, legislative changes were introduced to increase the level of control over cosmetic manufacturers.

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