DIGITAL TRANSFORMATION OF SME BUSINESS PROCESSES INTHE CONTEXT OF POST-WAR RECONSTRUCTION

Abstract

The article examines the features of digital transformation of business processes of small and medium-sized enterprises (SMEs) in the context of post-war economic reconstruction. The relevance of the introduction of digital technologies as a key factor in ensuring the sustainability, adaptability and competitiveness of the business sector in conditions of increased uncertainty is substantiated. The essence of digital transformation is determined as a complex process that involves not only the automation of individual operations, but also a systemic change in business models, management approaches and organizational culture of enterprises.

The impact of post-war conditions on the functioning of SMEs is analyzed, in particular, the destruction of infrastructure, limited financial resources, the transformation of sales markets, disruption of logistics chains and personnel challenges. It is proven that these factors determine the need to transition to more flexible and digitally oriented business models. The main directions of digital transformation of SME business processes are identified, among which the development of e-commerce, the implementation of CRM and ERP systems, the use of digital marketing tools, as well as the automation of operational activities are of particular importance.

Special attention is paid to the identification of key barriers to digital transformation, including financial constraints, insufficient level of digital competence of personnel, cyber threats and the lack of a strategic approach to digitalization. It is emphasized that overcoming these obstacles requires a comprehensive approach that combines the development of human capital, attracting investments, the introduction of modern technologies and the formation of an effective state policy to support SMEs.

The study concluded that digital transformation is not only a tool for increasing the efficiency of enterprises, but also an important prerequisite for their restoration and sustainable development in the post-war period. The practical significance of the results obtained lies in the possibility of their use for the formation of strategies for the digital development of SMEs, as well as the improvement of mechanisms for state and international support for the business sector.

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